When you start a business, offering exceptional customer service should be a priority. You can’t be successful without it. There may be some that argue this point, but I believe you will only get so far without it. You may have the most unique product or service, you may be the only one that does this kind of business. If you offer terrible customer service, you will limit how successful you will be or lose customers all together.
I’ve been in this business a long time. I’ve attended all the training I could possibly think of. How to sell, how to offer 5 star service, how to sell you more products when you just called about a billing questions, and lastly, asking for the sale. You name it, I’ve attended training for it. Here’s the deal….I’m glad I got that free training because it has helped me in my business ventures. I loved driving for Uber and I had a very high rating with them. I read my riders, if they talked, I talked. If they were on their phone and didn’t want to talk, I respected that about them. My interaction was important with my riders, because I wanted to make sure I was offering the best service possible. My vehicle was clean, I offered bottled water and mints, charger for their phone. I rolled out the carpet to the best of my ability. I smiled even though at times I didn’t feel it, but since I was working for myself, I had to put my personal issues on the back burner.
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When I did my first vendor show a few months ago, I smiled and spoke to everyone that walked past my table. If they stopped to look at the items on my table, I offered small talk to get see if they were interested in what I was selling. If they didn’t purchase, I thanked them for stopping by and offered a business card. I networked with the other vendors at the show to establish relationships. The organizer even started a Facebook group for the attendees because we enjoyed our time together (wine helped too, lol).
Here’s a list I’ve come up with to offer exceptional face to face customer service:
- Make sure your appearance is neat. It’s nothing wrong with being casual, just be sure to ask the event planner if you are unsure.
- Your booth should be well stocked, decorated nicely so it draws the customer to you.
- Greet your potential customers with a genuine smile and introduce yourself.
- Be prepared to answer questions about your products.
- Thank them even if they don’t purchase anything.
- Don’t forget your business cards, flyers, etc.
- Relax and enjoy yourself, customers can tell when you are uncomfortable.
- Have at least $50 in change for people who pay cash and test your card reader the night before with a purchase.
- If you can bring a friend, or in my case my daughters so you can use the bathroom and network.
- Bring plenty of water and snacks.
These are just a few things I’ve come up with, I’m sure there are more. Tell me what you think. Good luck!